Wix
Wix's drag-and-drop editor and huge template library make it the most approachable full-featured builder for almost any type of site.
With 900+ templates across nearly every niche, Wix offers the widest design starting point of any builder, with true pixel-level placement freedom.
The editor is approachable for total beginners, and Wix ADI can generate a draft site from a short questionnaire in minutes.
Wix ships solid on-page SEO tools (meta tags, alt text, sitemap, SEO wizard) that have closed the gap with competitors significantly in recent years.
Built-in store features cover product catalogs, inventory, and basic subscriptions — solid for small to mid-size stores, though less deep than Shopify.
Plans start around $17/mo for the Core plan; the free plan is usable for testing but carries Wix branding and a Wix subdomain.
24/7 support via callback and chat on paid plans, plus an extensive help center and active community forum.
- 1Sign up for Wix
Create a free account at wix.com with an email or Google account.
- 2Choose a template or use Wix ADI
Pick a template from the library, or answer a few questions and let Wix ADI generate a starting site.
- 3Customize your design
Drag and drop elements, edit text and images, and adjust colors and fonts to match your brand.
- 4Add pages and apps
Add extra pages and connect apps from the Wix App Market for bookings, forms, or a store.
- 5Connect a domain and publish
Connect a custom domain (or buy one through Wix) and publish your site.
Is Wix the Right Choice for You?
Wix is the builder we suggest most often to people who want full creative freedom without learning code. You can place any element anywhere on the page, and the template library covers almost every niche.
Who Wix Is Best For
Small businesses, freelancers, restaurants, and event organizers get the most from Wix. Built-in bookings, forms, and email marketing mean you rarely need outside tools, and the AI setup gets a first draft online in minutes.
Things to Keep in Mind
Freedom comes with responsibility. Because you can move anything, it is easy to create pages that look great on desktop but cluttered on phones, so always check the mobile view before publishing. Choose your template carefully as well, since swapping it later means rebuilding pages.
Tips for Getting Started
Keep your pages simple: a clear headline, a few strong images, and one main call to action per page. Install only the apps you actually need, because each one adds scripts that can slow loading. Use the built-in SEO checklist to set titles and descriptions before you launch.
Our Bottom Line
For most first-time site owners, Wix offers the best balance of flexibility and ease. Begin on the free plan, test your layout, and move to Core once you need a custom domain.
