Best Website Builder for eCommerce
We ranked the best website builders for selling online by checkout quality, catalog tools, payment options, and the real monthly cost of running a store.
The most complete eCommerce platform in our ranking, with conversion-focused checkout, multi-location inventory, built-in POS, and thousands of apps for growing stores.
A flexible all-rounder that combines an easy drag-and-drop store with bookings, events, and marketing tools, ideal for small catalogs and service businesses.
Beautiful product pages and a clean checkout make it a great fit for design-led brands, boutiques, and creators selling a focused range of products.
Packed with built-in features like product filtering, B2B tools, and multi-channel selling, it suits large catalogs without forcing you into many paid apps.
An affordable choice for creatives who want to sell prints and digital products alongside a portfolio, with no transaction fees on store sales.
- 1Define your product catalog and pricing
List out your products, variants, and pricing before choosing a platform.
- 2Choose a platform suited to your catalog size
Pick a builder that matches your current and near-future catalog size — see our ranking above.
- 3Set up payments and shipping
Connect a payment provider and configure shipping zones and rates.
- 4Launch and test the checkout flow
Place a test order end to end before promoting your store publicly.
How We Chose the Best eCommerce Builders
We built test stores on each platform and compared how easy it was to add products, set up shipping and taxes, accept payments, and complete a checkout. We also looked at the true monthly cost, including the apps most stores need.
What Matters Most in an Online Store Builder
Checkout and Payments
A fast, trustworthy checkout directly affects sales. Look for support for cards, digital wallets, and local payment methods, plus clear information about transaction fees.
Catalog and Inventory
If you sell many products or variants, you need bulk editing, stock tracking, and filters that help shoppers find items quickly.
Growth Features
Abandoned-cart emails, discount codes, product reviews, and multi-channel selling help you grow without changing platforms later.
Which Platform Fits Your Store?
For a dedicated store that you plan to scale, Shopify is the safest choice. BigCommerce is a strong alternative when you have a large catalog or sell to businesses. Wix and Squarespace work best when the store is part of a wider brand or service website, and Pixpa is ideal for artists and photographers selling their own work.
Pricing at a Glance
Shopify and BigCommerce start at $29/mo, Wix at about $17/mo, Squarespace at $16/mo, and Pixpa at around $6/mo billed annually. Payment processing fees apply on every platform, and Shopify adds extra fees if you use an outside payment gateway.
Tips Before You Launch
Start with a small, well-presented catalog, write clear shipping and return policies, and place several test orders before going live. Track your total monthly costs so app subscriptions do not quietly eat into your margins.
Our Verdict
Shopify remains the best overall choice for serious online sellers, while Wix and Squarespace are excellent when your store is part of a broader brand website.